Their Day in Wine Country, A Concierge and Tour Guide Manual for Touring the Wineries of Napa and Sonoma
A travel professionals manual for touring the Napa and Sonoma Wine Country. Praised by local concierges and tour guides for its ease of use as well as its breadth and depth of useful information, this book provides the essential information for creating and conducting successful tours in the Napa and Sonoma Wine Country.
It includes chapters written specifically for the concierge and tour guide, followed by extensive maps, planned tours, and directories of wineries, hotels and restaurants. It explains how to create a theme tour, time appointments, navigate country roads, and safely conduct clients around the valleys, even while they become increasingly inebriated. The extensive collection of planned tours includes, but goes far beyond, the short list of wineries that most people visit.
The mapped tours open the doors to many of the smaller, intimate wineries that offer clients a more personally satisfying experience. Written by two of the area's top tour guides, with long experience as trainers and seminar leaders, it is the professional version of their popular book, 'Your Day in Wine Country'.
This book was created both as a form of marketing for our tour company, Amicis Winery Tours, and as an act of 'Noblesse Oblige', something you do for your community because you can. One of the big challenges that the wine tour industry suffers from is a lack of qualified people. Driving wine tours is such a specialized skill that there is very little that prepares a person for it. Even experience limousine drivers often find themselves exasperated. After all, you spend the day with people hopping in and our of the car while they get increasingly drunk.
It is the reason why there is a very small core of good guides and a high turnover rate of seasonal staff. Very quick burnout is an industry problem. To help prevent that we created this book and we have given many more copies out than we have sold. The sales of Your Day in Wine Country has help to subsidize this. We've decided to make this information more accessible, so if you click here you can read the two professional chapters that precede the general public materials in the book. On that page you will also find a place to download a PDF document that you can print. Good luck. Ralph & Lahni de Amicis
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